Creative strategies such as schemes or plans are prepared before starting a new project or marketing campaign. Not only does it outline the components of a marketing message, but it also defines who should deliver it and in what tone. The company's creative strategy should guide the team assigned to develop out-of-town promotional materials.
What are the components of a creative summary?
1. Describe your business
When hiring a designer or creative agency to design your marketing project, it's a good idea to have a clear understanding of your business. Include basic information about your business and what products or services it offers, along with any relevant links. You can click here for more info about strategist in UK.
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2. Outline of goals and indicators of success
This is perhaps the most important part of your creative resume because without a clear goal there is no way to measure success. It is imperative that these components of your creative strategy are consolidated before implementing any part of the project.
3. Describe style, voice, and tone
Your tone and style should always match your brand, but what matters most is the project. Creative direction is needed here. For example, if you are designing a postcard for a competition, it would be appropriate to make the tone and style energetic and fun.
While it can take time to come up with creative strategies and creative summaries, it is the best way to ensure the results meet expectations for the project as a whole. Setting project goals before proceeding with development is a surefire way to keep everyone focused on creating results-driven projects.