In this short article, I'll go through some of the key advantages of using a Facebook Chatbot to sell your products or services on Facebook. First of all, what exactly is a Messenger Bot? A Messenger Bot is actually a web application that uses artificial intelligence to communicate with users directly from the Facebook servers. In other words, these robots know what is being requested, and then can therefore formulate a sensible answer in a much more humane fashion than a sales representative could. Here's how they work:
As I've mentioned in previous articles, Facebook's live chat system allows for automated bots to provide valuable customer service. Bots are able to provide answers to customers' most pressing questions in real-time. They can suggest solutions, tell stories, or simply give useful advice. Using an automated bot for live chat support allows you to focus on more important matters such as product development or advertising.
What does this have to do with Messenger Bot? In my opinion, the most valuable aspect of the Messenger Bot is its ability to use social networks to help businesses sell their products. You see, Facebook is the most widely used social network, and many of its users are also Facebook fans. This gives Messenger Bot a huge advantage over sales representatives who have to convince people to buy their products because they won't be able to use Facebook's built-in customer service. Instead of persuading people through sales pages and advertisements, Messenger Bot will help them by providing them with a personalized solution.
In order for Messenger Bot to do this well, however, it needs to make its interactions with its users very personal. To do this, it needs to make use of the Facebook application's inbuilt communications channel. This is where the bot will have to insert itself into conversations between real people. Since it can't be easily detected or recognized by other users, Messenger Bot will have to rely on its artificial intelligence system to decide whether it should initiate a conversation or whether it should just reply to the person and then go about its business.
The second most valuable feature of Messenger Bot is its ability to use customer matching services. This is where it gets to use Facebook's API to connect with existing data sources to gather information on who wants to buy a product. Through this connection, the bot will be able to look at factors like age, gender, location, and interests to make sure that its recommendations are only those that will appeal most to a particular group of customers. On the one hand, this increases the likelihood that Messenger Bot will be as effective as some of the advertisements it has performed on social media.
The third most valuable feature of Messenger Bot is the bot's ability to use social networking to make connections. It can connect with Facebook friends, and it can even link up with other Hootsuite customers to increase customer service. Unlike Facebook, however, Hootsuite has a built-in mechanism for letting people know when someone has liked a page. This lets Messenger Bot know that the user really likes the store and will be more likely to recommend it to other users. In fact, the bot will even recommend more stores to the user if he/she likes the first one recommended.
Finally, and perhaps most importantly, the Hootsuite Bot offers a way for interested customers to directly communicate with the owner/developer of the bot. Through chat bots, users can now make a personal request to the bot, asking it to perform a certain action based on what they want. This request can be as simple as asking the bot to perform a review of a certain customer service page. If the bot owner/developer agrees to the request, the bot will go ahead and do the requested action. This new feature, we can say, is the bot's first foray into the world of customer service.
So, we can conclude that Facebook Messenger Bots have definitely taken the world of online commerce by storm. Although we can't predict whether or not the Hootsuite bot and Facebook friend bots will succeed at conquering all competitor chatbot platforms, what we can say is that this is a step in the right direction. After all, we can only dream of having bot conversations with real people instead of artificially intelligent virtual ones. Indeed, the future may indeed be a world where the Hootsuite Bot and Facebook Chatbot reign supreme.