Social media is certainly an necessary aspect of any business’s promotion strategy, so it was not surprising that an episode of the livestream show for Podiatrists, PodCHatLive would devote the topic to social media marketing intended for podiatry clinics. PodChatLive is a once weekly live stream on Facebook which is hosted by Craig Payne in Australia and also Ian Griffiths from England. They have a different guest on for each stream and examine a wide range of topics, giving answers to queries that will be posted on the Facebook feed. At the conclusion of the live, the recorded version is loaded to YouTube as well as the audio versions uploaded as a podcast.
For the livestream on social media, they had a chat with Jill Woods and they outlined why Podiatrists typically see marketing being a dirty word, and she gave some good information on the way you can certainly re-frame this and employ it for the good of the podiatry profession. They also talked about the pros and cons of social media and talked about a number of the various social media platforms available and the way to make use of them, and eventually how they can be utilized for good by every one. There was additionally a conversation about how the professional/governing organisations could or should make use of social media. Jill Woods initially worked in advertising and marketing back in 1988, some time before the web came into existence and before she had ever heard the word podiatry. Since that time Jill has worked in a number of advertising and marketing specific roles as well as trained as a podiatrist prior to being employed as an associate in a podiatry business after which operating her own private clinic. Jill has widely lectured on and about podiatry. She has since obtained a Masters in adult training & education and commenced five different offline and online businesses so as to find something that might complement her nomadic life as a armed forces wife.